Services
We are all very well aware that times are tough and set to get tougher. Winning new business in such a competitive environment is not easy. That’s why communicating effectively with your customers and potential customers and making the right first impression is crucial.
If your marketing literature (brochures, leaflets, website, newsletters etc) does not immediately capture the attention of your customers and keep them interested you will lose potential sales.
With many years’ experience writing engaging copy for publicity purposes I can help you to produce outstanding publicity material that customers will sit up and take notice of.
Whatever your project – short, long term or one off, I offer a range of services at very competitive prices.
Services
- Complete project co-ordination service
- Brochures & Guides
- Information leaflets & flyers
- Report & Presentation writing
- Newsletters & E-newsletters
- Website content writing
- Social media & blog writing
- Press Releases
- Direct mail campaigns & sales letters
- Events & seminars
Complete project co-ordination service
This is one of my main areas of expertise. I have produced many brochures, guides and information leaflets on a wide variety of subjects, from initial concept through to distribution and project managed the entire process.
After discussing the initial idea with you I can manage the planning, research, budgeting (including print and design costs) copywriting, proof reading and the liaison with designers, printers and distributors.
Brochures & Guides
Engaging content copy written for brochures and guides of any size on any subject – from holiday destinations to public services. I can write the copy only for you or manage the entire production process.
Information leaflets and flyers
Whether it’s to promote a particular segment of your business, an event or a service, a well written, attention grabbing leaflet or flyer will help you reach your target audience and give them the information they need. Again, I can write the copy only for you or manage the entire project.
Report & Presentation Writing
If you need to write a report or presentation but are pushed for time I can prepare them for you. I can write a document that will speak in your corporate voice and reflect your organisation positively.
Newsletters & E-newsletters
Reach your customers and/or staff to update them on news, products, services and events with a well-written, informative newsletter or e-newsletter.
Newsletters & E-newsletters are a great way to keep in touch with your clients and very cost effective. If you would like to produce a newsletter but lack the time, let me copywrite the content for you.
Website Content Writing
Having a web presence is an essential marketing tool in today’s business world. It is essential that as well as having an attractively designed site the content must be easy to read and compelling to the visitor.
Clear, concise web copy will capture your visitor’s interest quickly and communicate its message speedily. I can write your website content for you or manage your existing site to ensure it stays up-to-date, relevant and fresh – there’s no bigger turn-off for a potential client than an out-of-date web site.
Social Media & Blog Writing
Social media (facebook, twitter, linked-in etc) is fast becoming a way of life and, love it or hate it, if you’re running a business you can’t really afford to get left behind. If you don’t have the time, know-how or inclination, but do have the foresight to realise you should be on board, let me ‘blog’ regularly for you on your behalf and help you maintain your social network sites.
Press Releases
With so many people trying to grab the attention of the press your Press Releases have to be succinct, effective and eye catching. If you are lacking the time or experience I can write your press releases for you and submit them to the most appropriate media for coverage.
Direct mail campaigns
With direct mail campaigns you must make sure that your sales and marketing letters instantly arouse the interest of potential customers and make them want to read on. If you don’t it will probably be considered junk mail and end up in the bin very quickly. A well-constructed sales letter, effectively targeted, will get results.
I can provide you with an informative direct mail letter that will be succinct, well written and easy to read.
I can also provide a complete direct mail campaign service where I will construct the database and maintain it (if necessary), verify the data, Identify and segment target markets appropriately, write the letters to identified potential clients and monitor response.
Events & Seminars
I am experienced in organising and co-ordinating events and seminars for any occasion. From selecting the venue, writing the event or seminar literature, dispatching invitations and co-ordinating responses, liaising with the venue and making sure everything runs smoothly from start to finish.
